Introduction by Dr. Mark
Chiropractors are musculo-skeletal doctors, www.amerchiro.org. We have made a science out of approaching health care through the structural system of the body. We look at how your head sits on your body, whether or not your shoulders are level, your torso is rotated and even look at how evenly your shoes wear out. These are small indicators of how your body is functioning and how it is wearing out. We are best known for treating low back pain and neck pain, but this office specializes in treating tendonitis, headaches, TMJ issues, extremity issues, strains, sprains, post surgery recovery and a variety of injuries and ailments.
Chiropractic as a profession is very misunderstood. In fact less than 20% of the population has ever visited a chiropractor. Therefore chiropractors are often seen at art and wine festivals, shopping malls and home and garden events marketing their skills. These doctors choose to do that as a means of attracting new patients. Where else can you get the opportunity to meet a Doctor and build a relationship before going to their office? My intent is to give the highest standard of care that I can. I spend time with my clients and treat them as I would like to be treated. Therefore my number one marketing tool is my work itself.
One thing most people don’t understand is that not all chiropractors are the same. There are sub specialties with in the field of chiropractic. Pediatrics, occupational, sports, nutrition are just a few of these specialties. In addition, there is a lot of professional research and post graduate education that goes on within this profession. Today chiropractor’s leave school prepared to deal with a variety of issues as compared with chiropractors of the 50’s, 60’s and 70’s who graduated with a minimum of adjusting and diagnostic skills and had to learn the profession by trial and error.
The most common term that is used in reference to chiropractic is the term “cracked”. “Hey doc I need a crack”, “I went and got cracked and I feel better now”. I want to get one thing straight we don’t “crack” anything. We adjust. I make this point, because believe me, there is a big difference. Your nephew jumping on you while you lay on the floor “cracked” your back. Chiropractors are much more specific and deliberate when administering adjustments.
To get a better idea of the degree of care that one can expect in this office please visit the testimonials page or one of the following internal links: